by Robert Solomon | Nov 6, 2014 | B2B Software
I don’t want this blog to become about investing, but I write about IPOs for three reasons: The stock market has been a personal interest of mine since I was a kid. (My dad taught me about stocks starting at about age nine. He owned one share of the...
by Robert Solomon | Sep 16, 2014 | B2B Software, Oracle
Large enterprises automate their marketing functions with a tool such as Eloqua (now Oracle) or Marketo, which is public at a valuation of 11x sales. Small, local businesses may use Yodle which filed to go public and whose prospectus I reviewed here....
by Robert Solomon | Jul 14, 2014 | B2B Software
My last post noted that Yodlee, a data aggregation provider in financial services, had filed to go public. This week a provider of cloud-based marketing automation, Yodle, also filed. Marketing automation software is one of the great growth stories in B2B and B2B2C...
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